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BBDO is a worldwide advertising agency network, with its headquarters in New York City. [2] The agency originated in 1891 with the George Batten Company, and in 1928, [3] through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. [4]
He served at Batton, Barton, Durstine, and Osborn for 44 years until his retirement in 1972, and rose to become the chairman of the board, CEO, and president in 1957. [5] He was described as "Madison Avenue's favorite phrasemaker" and was also known for his advertising approach of "smart" sell.
In 1927, Durstine organized the first self-contained radio department in an advertising agency. Developing an all radio technique and agency staff, Durstine hired Arthur Pryor jr. [13] In September 1928, BD&O merged with the George Batten company to form Batten, Barton, Durstine & Osborn, and Durstine became vice-president and general manager. [1]
Batten died on February 16, 1918, aged 63, at his home in Montclair, New Jersey. [1] [2] William H. Johns took over the company. [3] His $8 million billing agency was merged with the $23 million Barton, Durstine & Osborn (BDO) in 1928, after both agencies had moved into the new office building at 383 Madison Avenue, to create BBDO. [4]
Rindlaub left Pennsylvania in 1930, relocating to New York City to marry Willard W. Rindlaub (1903–1983). Within a month she began working at the prestigious advertising agency, Batten, Barton, Durstine & Osborn (BBDO). Though Rindlaub worked full-time during her long marriage she and her husband had two children, John Wade Rindlaub (born ...
In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Durstine to form the BDO advertising agency. Osborn acted as manager of BDO's Buffalo branch. He was largely responsible for the 1928 merger of BDO (Barton, Durstine & Osborn) with the George Batten Company to create BBDO.
Nine years later the agency merged with the George Batten agency to become Batten, Barton, Durstine & Osborn . Barton replaced Roy S. Durstine as president of BBDO during 1939 and then headed the BBDO agency until 1961, all while helping his business partners and employees toward establishing Madison Avenue in New York City as the Mecca for the ...
Allen G. Rosenshine [2] (born March 14, 1939) is an American advertising executive who previously served as chairman and chief executive officer (1985-1986, 1989–2006) of Batten, Barton, Durstine & Osborn (BBDO). He was also the founding chairman (1986-1989) of the Omnicom Group, the second largest advertising agency in the world. [3] [4]