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Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars Inc..There are two varieties: the U.S. Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the U.S. and Canada (neither bar is sold as Milky Way in Canada).
In most of the world, a Mars bar is a chocolate bar with nougat and caramel, coated with milk chocolate. In the United States, it is marketed as the Milky Way bar. [3] It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars Sr., son of American candy maker Frank C. Mars. [2]
Forrest Mars Sr., son of Frank and his first wife, Ethel G. Mars, [14] was inspired by a popular type of milkshake [20] in 1923, to introduce the Milky Way bar, advertised as a "chocolate malted milk in a candy bar", [21] which became the best-selling candy bar. [19]
Milky Way Farm in Giles County, Tennessee, is the former estate of Franklin C. Mars, founder of Mars Candies. The property is named for the company's Milky Way candy bar . [ 2 ] During the Great Depression , the estate was the largest employer in Giles county.
Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the candy company Mars Inc. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice.
In 1920, they moved to Minneapolis, Minnesota, where Mars founded Mar-O-Bar Co. and began to manufacture chocolate candy bars. [3] The company later incorporated as Mars, Incorporated. [3] In 1923 he introduced his son Forrest's idea, [7] the Milky Way, which became the best-selling candy bar. [3] Mars moved to Chicago in 1929 [3] and settled ...