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Booster [18] (later Custom Ink Fundraising) is a crowd-funding website where organizers design and sell T-shirts to raise money for different social causes. [19] In 2016, the company had nine locations and around 1,670 employees. [20] The company’s name changed to the current form of Custom Ink in 2017. [21]
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The company’s sales at that time were about $500,000. [4] Crazy Shirts expanded during the 1990s with more than 70 stores across the U.S., but in September 2001, the company closed four stores and filed for bankruptcy. [5] In November 2001, Only The Best Inc., a company affiliated with the owners of Waikiki Trader Corp, bought the company. [5]
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The brothers named the character Jake and printed up 48 shirts bearing a smiling Jake and the words "Life is good." At a street fair in Cambridge, Massachusetts, the shirts sold out in less than an hour. The brothers began to sell T-shirts and hats featuring Jake in local stores. Sales grew quickly and they hit the $100 million sales mark by ...
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