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Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1 ]
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). [1]
The "unit price" tells you the cost per pound, quart, or other unit of weight or volume of a food package. ... Seller One offers 1000 widgets packaged together for ...
Cost per order, also called cost per purchase, is the cost of internet advertising divided by the number of orders.Cost per order, along with cost per impression and cost per click, is the starting point for assessing the effectiveness of a company's internet advertising and can be used for comparison across advertising media and vehicles and as an indicator of the profitability of a firm's ...
Property taxes are also expressed in terms of mills per dollar assessed (a mill levy, known more widely in the US as a "mill rate"). For instance, with a millage rate of 2.8₥, a house with an assessment of $100,000 would be taxed (2.8 × 100,000) = 280,000₥, or $280.00.
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The word promille is the cognate in Dutch, German, Finnish and Swedish, and is sometimes seen as a loanword in English with the same meaning as per mille. [7] [4] The symbol is included in the General Punctuation block of Unicode at U+2030 ‰ PER MILLE SIGN. [5] There is also an Arabic-Indic per mille sign at U+0609 ؉ ARABIC-INDIC PER MILLE SIGN.