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A possible strategy in achieving sustainability and development places the people of the community in the center of the communication process. This technique is also known as the participatory approach where interpersonal communication is exercised through community media. The members of the culture are agents of change as opposed to the ...
There is a necessity for a clearly defined communication structure as a precondition for establishing monitoring systems. Uncertainty about the flow of information is not recommended, as a poorly organized communication structure leads to lax monitoring and can also limit the opportunities for detecting errors.
Transformational leadership, a type of leadership that has an ability to change an organization, [12] would likely produce innovation. Since innovation is more than simply invention, the process of leadership can in and of itself be innovative. Innovation is a crucial part of being an effective and productive transformational leader.
The Triad [1] is an approach by the United States Environmental Protection Agency to decision-making for hazardous-waste site cleanup. [2] During the late 1990s, technology advocates from the environmental sector in the United States developed the approach by combining innovations in management and technology with ideas from hazardous-waste site cleanup experience.
Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.
Interactive communication is advantageous for a cross-functional approach as the business and consumer are both involved in brand communication. [110] Implementing IMC is a flexible process due to the changing nature of the marketing dynamics therefore by eliminating borders within the organization it allows for this notion.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Exploratory and value-added innovation require different leadership styles and behaviors to succeed. [14] Value-added innovation (PwC, 2010) involves refining and revising an existing product or service and typically requires minimal risk taking (compared to exploratory innovation, which often involves taking a large risk); in this case, it is most appropriate for a leader for innovation to ...