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In Plato's usage, a logos (often translatable as a sentence) is a sequence in which verbs are mingled with nouns and every logos must have an onoma and rhema. For Plato, every logos was either true or false and in a logos, names included rhema which denotes actions and onoma a mark set on those who do the actions. [3]
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.
For example, modal logic has ... Their central focus was on logos, ... Each sutra is a short rule usually consisted of one or two sentences. An example of a sutra is ...
A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, [citation needed] which consists of just text set in a particular style, such as a typeface or color, without other graphical features. [citation needed] For example, the SONY logo contains only the name in uppercase, set in a particular ...
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme.
For example, Facebook uses a lower case "f" in its logo, while within text it solely uses "Facebook" to refer to itself. Similarly, Wikipedia uses "W IKIPEDI A" in the logo but elsewhere uses "Wikipedia" (although the relevant information is still discussed at the article Wikipedia logo).