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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
At the end of World War II, many traditional materials used in the manufacture of products were not readily available, so manufacturers looked for other cheap, plastic alternatives. [9] In 1947, the Lego company was the first toy manufacturer in Denmark to purchase a plastic injection moulding machine, which was so expensive that it cost more ...
Lego celebrates the fiftieth anniversary of the Lego System. Lego Quatro brick is introduced for children ages 1–3. Lego Knights' Kingdom II is introduced. Orient Expedition, a sub-line of Lego Adventurers is discontinued. Lego Spider-Man, Lego World City, and Lego Gravity Games are discontinued. Lego Group reports record loss for 2003 fiscal ...
LEGO fans in the Twin Cities will soon have a new spot to buy, sell and trade pieces of their collection. Bricks & Minifigs will open a new store in St. Paul's Highland Park neighborhood on Jan ...
Lego has a policy to not make realistic weapons and military equipment, [1] leaving an opportunity for other building block companies to fill this niche. Cobi has various licensing deals, such as with Company of Heroes 3 , [ 2 ] along with The Tank Museum [ 3 ] at Bovington Camp , and also for some Hollywood movies, such as Top Gun: Maverick .
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...