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Kewpie is described as a "cult favorite" in Japan. [10] According to the Los Angeles Times, "It has transcended the plane of mere human consumption to become a cultural touchstone — a passion that can border on obsession." [4] There is a Japanese word マヨラー (mayora) which means a person addicted to mayonnaise. [20]
This is a list of notable mayonnaises and mayonnaise-based sauces. Mayonnaise is a thick cold sauce or dressing and also forms the base for many other sauces. [ 1 ] It is an emulsion of oil , egg yolk , and an acid (usually vinegar or lemon juice ).
Kewpie (Q.P.) is the most popular brand of Japanese mayonnaise, [65] advertised with a Kewpie doll logo. The vinegar is a proprietary blend containing apple and malt vinegars. [66] The Kewpie company was started in 1925 by Tochiro Nakashima, whose goal was to create a condiment that made eating vegetables more enjoyable. [67]
Equipment: 1 immersion blender or food processor. Ingredients: 1 whole egg (room temperature) 2 teaspoons lemon juice. 1 teaspoon Dijon mustard. ¼ teaspoon kosher salt
Mayonnaise is typically made with apple cider vinegar or rice vinegar and a small amount of MSG, which gives it a different flavor profile from mayonnaise made from distilled vinegar. It is most often sold in soft plastic squeeze bottles. Its texture is thinner than most Western commercial mayonnaise.
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