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Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, the site had over 6.2 million user-submitted reviews for 202,000 stores. [citation needed]
Its reviews include a five-star ranking system for those items being rated. It is one of the largest consumer-review internet based services, offering free access to over 8 million reviews posted on its website to date (as of 2010). [2] It serves as a free alternative to Consumer Reports and Angie's List which provide some similar fee-based ...
Tools like Fakespot and ReviewMeta can help spot fake reviews on shopping sites like Amazon. [6] Unfortunately, the tools do not work on most other websites that show customer reviews. Public calls have been growing stronger, demanding that review sites be held accountable for publishing fake reviews.
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There are independent investigations that suggest that review websites such as Trustpilot may have fake reviews. [ 4 ] [ 27 ] [ 28 ] There is controversy about the legitimacy of some of Trustpilot's and other consumer review websites' reviews and the way that it deals with complaints about them, although Trustpilot claims that it strives to ...