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Zumba was created in the 1990s by dancer and choreographer Beto Pérez, an aerobics instructor in Cali, Colombia.After forgetting his usual music one day, and using cassette tapes of Latin dance music (salsa and merengue) for class, Pérez began integrating the music and dancing into other classes, calling it "Rumbacize".
Alberto "Beto" Pérez (born 15 March 1970) is a Colombian dancer, choreographer, businessman, and Zumba instructor.He created the exercise fitness program Zumba in the late 1990s which involves dance and aerobic exercise elements with accompanying music, specifically Latin, and associated martial arts moves, squats, lunges, and other aerobic techniques.
In 2005, they changed their strategy and pooling their last $14,000, they targeted fitness instructors using direct marketing via videos and TV infomercials; their effort was quite successful with 450 people signing up for an initial $300 fee and a further $30 a month to become licensed Zumba instructors. [3] The fitness routine became popular ...
Zumba Fitness: World Party (a.k.a. Zumba Fitness 4) is the fourth video game in the installment of the Fitness series, with this game being the sequel to Zumba Fitness Core (2012). This game is based on the Zumba program as it was then later followed by Zumba Kids (2013). [2] The game was developed by Zoë Mode and published by Majesco ...
Zumba Fitness Dance Party is a series of compilation albums of various Zumba style songs including Latin international successes. Two volumes have been released in 2012 with each comprising two CDs. In 2013, a third album was released comprising 2 CDs.
He's sold an estimated 20 million workout tapes, cassettes and DVDs overall, with Sweatin' to the Oldies alone grossing $200 million since its 1988 release, The New York Post reported.