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Mego Corporation (/ ˈ m iː ɡ oʊ /) is an American toy company that in its original iteration was first founded in 1954. [3] Originally known as a purveyor of dime store toys, [4] in 1971 the company shifted direction and became famous for producing licensed action figures (including the long running "World's Greatest Super Heroes" line), celebrity dolls, and the Micronauts toy line.
It is Mego's first action figure series, and was an initial success but then lost sales to Hasbro's G.I. Joe line. It became the template for Mego's popular later lines of 8-inch action figures based on licensed characters from such franchises as DC Comics , Marvel Comics , and Star Trek .
Originally titled Twisted Mego Theatre, it predominantly featured 8-inch (200 mm) scale action figures made by the Mego Corporation (a line very popular in the 1970s, during the childhood years of much of the magazine's staff), and principally those based on Marvel Comics characters, such as Spider-Man ("Mego Spidey") [1] and the Incredible Hulk.
Prior to the Super Powers Collection, one manufacturer (in this case, the Mego Corporation) licensed both DC and Marvel characters for action figures. When the Secret Wars toy line by Mattel, came onto the retail toy scene, it was set up as direct competition for the Kenner line.
A Mego (U.S.) Acroyear (Red) action figure which was based on the Takara (Japan) Acroyear 2 (A311 Mad Pink). Takara first released Microman toys in Japan in 1974 as a smaller version of their popular 8-inch-tall (20 cm) and 12-inch-tall (30 cm) 1972 Henshin Cyborg (Transforming Cyborg) line.
Marvel Comics action figure lines (1 C, 19 P) Masters of the Universe (6 C, 20 P, 1 F) T. ... McFarlane Toys; Mego Corporation; Microman; Micronauts; Minimates ...