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Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and 1979.
Since the per carat price of diamond shifts around key milestones (such as 1.00 carat (200 mg)), many one-carat diamonds are the result of compromising cut for carat. Some jewelry experts advise consumers to buy a 0.99-carat (198 mg) diamond for its better price or buy a 1.10-carat (220 mg) diamond for its better cut, avoiding a 1.00-carat (200 ...
The original rough diamond was found in 1966 in the Premier Mine in South Africa, weighing 241 carats (48.2 g). Harry Winston cut it into the shape of a pear weighing 69.42 carats (13.884 g). [1] At the time of sale in 1969, the diamond was set in a platinum ring with two smaller diamonds on either side. [2]
The British crown jewels contain the Cullinan Diamond, part of the largest gem-quality rough diamond ever found (1905), at 3,106.75 carats (621.35 g). A diamond solitaire engagement ring. Now popular in engagement rings, this usage dates back to the marriage of Maximilian I to Mary of Burgundy in 1477. [17]
Approximately 30% of engagement rings use princess cut diamonds, behind round diamonds (50%) and ahead of cushions (8%). [2] It saw its popularity at its peak in the 80s and 90s. [2] The princess cut experienced a rise in popularity from the early 2000s to the mid 2000s. [8] In the 2000s, the most popular engagement ring featured a princess cut ...
In May 2009, a 7.03-carat (1.406 g) blue diamond fetched the highest price per carat ever paid for a diamond when it was sold at auction for 10.5 million Swiss francs (6.97 million euros, or US$9.5 million at the time). [60]
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