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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
Burger King Holdings was the parent company of Burger King when it went public in 2002. [67] Burger King derived its income from several sources, including property rental and sales through company owned restaurants; [67] however, a substantial portion of its revenue was dependent on franchise fees. [67]
Burger King and their competitors hope to attract this group because of the large sums of money that they represent; an increase in sales to this group could drive an increase in global sales. [99] While superfans accounted for less than 20 percent of Burger King's customer base, they accounted for nearly 50 percent of the company's business.
Where the quantitative test resulted in 23 (85%) beef burger products tested positive for porcine (pig) DNA and 10 (37%) beef burger products tested positive for equine (horse) DNA. The burgers came from 6 plants in Ireland and 3 plants in the UK. The products which tested positive for equine DNA came from 2 plants in Ireland and one in the UK. [6]