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The suite, initially known as Adobe Marketing Cloud, was unveiled in October 2012 [2] as part of Adobe's strategy to phase out the Omniture brand, which it had acquired in October 2009. [ 3 ] [ 4 ] The suite integrates products from the acquired company, Omniture , along with other services into a unified cloud service.
Omniture is an online marketing and web analytics business unit in Orem, Utah.It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. [2] The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Management (CXM). [3]
Adobe Creative Cloud is a set of applications and services from Adobe that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and also some optional cloud services. In Creative Cloud, a monthly or annual subscription service is ...
Cloud marketing is the process of an organization's efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every end-user. [1] It aims to use advertising methods to give tailor-made adverts to customers based on their browsing history or interests via online applications ...
In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products; [16] however, this was paused in 2019. On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion. [17] [18]
From a former name: This is a redirect from a former name or working title of the target topic to the new name that resulted from a name change.
Cloud-based editing is the process of utilising the internet to work with content remotely, collaboratively or of a time-critical nature such as editing of live sports events in real-time using video proxies (lower resolution copies) of original material. Vision mixing is used when working within live television and video production ...