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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
Max Factor demonstrating his beauty micrometer device in 1935. The beauty micrometer , also known as the beauty calibrator , was a device designed in the early 1930s to help in the identification of the areas of a person's face which need to have their appearance reduced or enhanced by make-up .
Glossy lipstick contains more oil to give a shiny finish to the lips. Shimmery or frost lipstick may contain mica, silica, and synthetic pearl particles, such as bismuth oxychloride, to give them a glittery or shimmering shine. [7] Lipstick is made from grinding and heating ingredients. Then heated waxes are added to the mix for texture.
After his father's death in 1938, [2] Frank Factor legally changed his name to Max Factor Jr. and as president expanded the still private cosmetics firm, along with members of the immediate family. He was heavily involved with the development of new products, particularly "Tru-Color" released in 1940 as the first smear-proof lipstick.
The lipstick effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods. [1] Instead of buying expensive purses and fur coats, for example, people will buy expensive cosmetics, such as high-end brands of lipstick . [ 2 ]