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Body text or body copy is the text forming the main content of a book, magazine, web page, or any other printed or digital work. This is as a contrast to both additional components such as headings, images, charts, footnotes etc. on each page, and also the pages of front matter that form the introduction to a book.
Arnold Böcklin is commonly used in editorial design, branding, and advertising. Its versatility allows it to function effectively in both large display settings, such as headlines and posters, and smaller text sizes, including body copy and captions.
The very short final line of a paragraph composed of a single word (highlighted blue) is a runt. The first line of a paragraph beginning at the end of a page (highlighted green) is called an orphan (sometimes called a widow).
Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
It is the art of a type designer to develop a pleasing and functional typeface. In contrast, it is the task of the typographer (or typesetter) to lay out a page using a typeface that is appropriate to the work to be printed or displayed. Type designers use the basic concepts of strokes, counter, body, and structural groups when designing typefaces.
Diagram of a cast metal sort.a face, b body or shank, c point size, 1 shoulder, 2 nick, 3 groove, 4 foot.. In professional typography, [a] the term typeface is not interchangeable with the word font (originally "fount" in British English, and pronounced "font"), because the term font has historically been defined as a given alphabet and its associated characters in a single size.
Before the term "sans-serif" became standard in English typography, a number of other terms had been used. One of these terms for sans-serif was "grotesque", often used in Europe, and "gothic", which is still used in East Asian typography and sometimes seen in typeface names like News Gothic, Highway Gothic, Franklin Gothic or Trade Gothic.
Text in all caps is not widely used in body copy. The main exception to this is the so-called fine print in legal documents. Capital letters have been widely used in printed headlines from the early days of newspapers until the 1950s. In the 1990s, more than three-quarters of newspapers in the western world used lower-case letters in headline text.