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In 1983, Meiji Dairies sold matcha ice cream under the Lady Borden brand (the Japanese brand name of the American Borden Company). [12] The amount of imported ice cream increased in the Japanese market after the import liberalization act of ice cream in 1990. [13] In 1995, Maeda-en USA in California began selling green tea ice cream in Japan.
Matcha (high-grade tea) is the most widely known type of Japanese tea. [14] The first batch of matcha powder was known to be produced from Uji in the 16th century by the Ōishita Saibai method. It is renowned for its use in the tea ceremony, Chanoyu by Sen no Rikyu. [12] Matcha which presents a darker colour has a greater taste of astringency. [14]
The Japanese chain Nana's Green Tea has approximately 80 locations in Japan. Outside of Japan, there are sixteen locations, as of 2018. [1] The menu includes lattes, and pastries, and sundaes. [1] Elsewhere in Asia, the business operates in Singapore and Taiwan. [2]
Key takeaways. Matcha is made from shade-grown tea leaves that are picked, steamed, and then dried before being ground into a fine powder. The global matcha tea market was worth $3.27 billion in ...
The majority of matcha today is produced in Japan, where it is highly regarded as part of the tea ceremony (chanoyu) but rarely used otherwise. China and Vietnam also produce some matcha intended for export to the Japanese market, but they are regarded as inferior to the Japanese product and typically used in iced beverages, for example. [11]
Like gyokuro, matcha is shaded before plucking. The plucked and processed leaf is called tencha. This product is then ground into a fine powder, which is matcha. Because the tea powder is very perishable, matcha is usually sold in small quantities. It is typically rather expensive. [71] Matcha is the type of tea used in the Japanese tea ...