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2. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

3. Creative brief - Wikipedia

   en.wikipedia.org/wiki/Creative_brief

   The creative brief, consisting of a series of simple questions asked by the creative team and answered by the requestor, becomes the template for the creative execution. As the creative develops, there may be potential for it to move off track.

4. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas ...

5. Email marketing - Wikipedia

   en.wikipedia.org/wiki/Email_marketing

   Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [6] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]

6. Call to action (marketing) - Wikipedia

   en.wikipedia.org/wiki/Call_to_action_(marketing)

   Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

7. Remove Banner Ads with Ad-Free AOL Mail | AOL Products

   www.aol.com/products/utilities/ad-free-mail

   SYSTEM REQUIREMENTS. Mobile and desktop browsers: Works best with the latest version of Chrome, Edge, FireFox and Safari. Windows: Windows 7 and newer Mac: MacOS X and newer Note: Ad-Free AOL Mail ...