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In the 1990s, Cinemark Theatres was one of the first chains to incorporate stadium-style seating into their theatres. [25] In 1997, several disabled individuals filed a lawsuit against Cinemark, alleging that their stadium style seats forced patrons who used wheelchairs to sit in the front row of the theatre, effectively rendering them unable to see the screen without assuming a horizontal ...
Rave Cinemas, formerly known as "Rave Motion Pictures", is a movie theater brand founded in 1999 and owned by Cinemark Theatres.It previously was headed by Thomas W. Stephenson, Jr., former CEO of Hollywood Theaters, and Rolando B. Rodriguez, former Vice President and Regional General Manager for Walmart in Illinois and northern Indiana.
Because of this, Cinemark can play a different movie in their XD auditoriums whenever they want, while IMAX usually plays the same movie for weeks. There are currently 217 Century and Cinemark Theaters equipped with XD. The technology employs a larger screen, up to 38′ × 70′, with additional improvements in audio and digital projection.
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One incentive for theaters to show 3D films is that although ticket sales have declined, revenues from 3D tickets have grown. [39] In the 2010s, 3D films became popular again. The IMAX 3D system and digital 3D systems are used (the latter is used in the animated movies of Disney / Pixar ).
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