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Adidas has been grappling with a major Yeezy problem since October 2022, following its split with Kanye West over anti-Semitic remarks.. Initially, the German sportswear giant considered burning ...
In 2023, Adidas announced it would be selling its leftover Yeezy inventory in batches and donate part of the proceeds to anti-hate groups. The company made around $437m (£336.2 m) from its first ...
Together, the labels introduced the popular Yeezy Boost 350 sneaker (2015) as well as the buzzy Adidas Yeezy Slide (2019) and the Adidas Yeezy Foam Runner (2020).
Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's [a] Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways , as well as shirts , jackets , track pants , socks , slides , lingerie and slippers .
Yeezy sneakers made Adidas €750 million ($819 million) in revenue in the second and third quarter of 2023, Adidas said. The German company also earmarked millions in donations to organizations ...
“Adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision,” Adidas: Kanye West Partnership 'Under Review' Amid Rapper's Controversy Skip ...
Some of Adidas' remaining Yeezy shoes are back on sale — months after the German sportswear company cut ties with Ye, the rapper formerly known as Kanye West. Adidas ended its yearslong ...
Adidas's decision to end its deal with Ye could see the company report its first annual loss in over 30 years in 2023 as it writes down the value of its Yeezy inventory.