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The product was named Dial and claimed to provide "round-the-clock" protection against the odor caused by perspiration. [5] Dial was introduced nationally in 1949 and was advertised as "the first active, really effective deodorant soap in all history [because it] removes skin bacteria that cause perspiration odor". [3]
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
This limited body odor by reducing bacteria on the skin. The new soap was named Dial because of its 24-hour protection against the odor-causing bacteria. Armour introduced the soap with a full-page advertisement using scented ink in the Chicago Tribune. During the 1950s, Dial became the best-selling deodorant soap in the US.
This isn’t just any vintage Rolex — it’s the “cool guy” of the watch world, thanks to its artsy dial and the Hollywood legend who made it famous. 5. 1960s Blancpain Aqua Lung Vintage ...
The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [4] In December 2003, Dial was sold to Henkel for $2.9 billion. [5] In September 2022, Summit Brands acquired Fels-Naptha from Henkel. [6]
The 1960s brought us The Beatles, Bob Dylan, beehive hairstyles, the civil rights movement, ATMs, audio cassettes, the Flintstones, and some of the most iconic fashion ever. It was a time of ...