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2. Brand architecture - Wikipedia

   en.wikipedia.org/wiki/Brand_architecture

   A recent example of brand architecture in action [6] is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand.

3. Growth–share matrix - Wikipedia

   en.wikipedia.org/wiki/Growth–share_matrix

   The exact measure is the brand's share relative to its largest competitor. Thus, if the brand had a share of 20 percent, and the largest competitor had the same, the ratio would be 1:1. If the largest competitor had a share of 60 percent, however, the ratio would be 1:3, implying that the organization's brand was in a relatively weak position.

4. Individual branding - Wikipedia

   en.wikipedia.org/wiki/Individual_branding

   They have a portfolio of 65 brand overall, mostly in the domain of personal and household care. [10] Examples of their brands include: The company has the portfolio of the following categories: Beauty & grooming: Always, Gilette, Head & Shoulders, Herbal Essences, Lacoste fragrances, Max Factor, Old Spice, Oral-B, Pantene, Tampax

5. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

6. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

7. GE multifactorial analysis - Wikipedia

   en.wikipedia.org/wiki/GE_multifactorial_analysis

   GE multifactorial analysis is a technique used in brand marketing and product management to help a company decide what products to add to its portfolio and which opportunities in the market they should continue to invest in.