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Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.
The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200).
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
The ranking SVM algorithm is a learning retrieval function that employs pairwise ranking methods to adaptively sort results based on how 'relevant' they are for a specific query. The ranking SVM function uses a mapping function to describe the match between a search query and the features of each of the possible results.
Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [ 1 ] in particular " content farms ", [ 2 ] and return higher-quality sites near the top of the search results.
As a result, Wikipedia pages tend to rank well in organic search, and to acquire high PageRank on Google, the most popular search engine as of 2018. These factors create a strong temptation for editors to add linkspam to promote their own sites, whitewash negative articles about themselves or their organizations, or astroturf articles to create ...
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