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Third-party cookies are widely viewed as a threat to the privacy and anonymity of web users. As of 2024, all major web browser vendors had plans to phase out third-party cookies. [1] This decision was reversed for Google Chrome in July 2024. [2]
In May 2020, Google Chrome 83 introduced new features to block third-party cookies by default in its Incognito mode for private browsing, making blocking optional during normal browsing. The same update also added an option to block first-party cookies. [68] In April 2024, Chrome postponed third-party cookie blocking by default to 2025. [69]
After more than two decades, third-party cookies — or the small files that advertisers use to monitor your browsing history and serve targeted ads — are disappearing for good. Google Chrome is ...
Chrome, which commands 60% of global internet traffic, is the last major browser to allow third-party cookies. For years Apple's ( AAPL ) Safari and Mozilla's Firefox have blocked third-party ...
In March 2021, 15 attorneys general of U.S. states and Puerto Rico amended an antitrust complaint filed the previous December; the updated complaint says that Google Chrome's phase-out of third-party cookies in 2022 [51] will "disable the primary cookie-tracking technology almost all non-Google publishers currently use to track users and target ...
In a move with big implications for digital advertising, Google is pushing back its plan to kill off third-party cookies — which many advertisers use to track ads — in its Chrome web browser ...
Restrictions on third-party cookies introduced by web browsers are bypassed by some tracking companies using a technique called CNAME cloaking , where a third-party tracking service is assigned a DNS record in the first-party origin domain (usually CNAME) so that it's masqueraded as first-party even though it's a separate entity in legal and ...
With cookies turned on, the next time you return to a website, it will remember things like your login info, your site preferences, or even items you placed in a virtual shopping cart! • Enable cookies in Firefox • Enable cookies in Chrome. By default, cookies are automatically enabled in Safari and Edge.