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Tire lettering made its way to production tires in the mid-to-late 1960s in the form of raised white letter tires and gained popularity with American muscle cars in the 1970s and 1980s [4] until tire manufacturers stopped producing raised white letter tires on a mass scale.
The tires on a Hummer H1 might be labeled: 37X12.5R17LT. 37 – the tire is 37 in (940 mm) in diameter; 12.5 – the tire has a cross section of 12.5 in (320 mm) R – this is a radial tire; 17 – this tire fits 17 in (430 mm) rims; LT – this is a light truck tire
A good vehicle for analysis is the 1923 Benz Diesel Lastkraftwagen 5K3. The truck was notable for being Mercedes Benz's first diesel. The model is five and a half inches long, and made of a sturdy, rather heavy styrene type plastic that seems heavier than the styrene plastic used by American companies AMT or Jo-Han, the American promotional model and kit makers.
Under Dickie, the quality of the models is superior to the average toy model vehicles, therefore unit prices are higher as well. In 2023, Schuco became a part of Minimax Import & Export Co. Ltd., [ 1 ] a French model car manufacturer which has famous brands such as Spark and Bizarre, which stake had been acquired by Simba Dickie in 2021. [ 20 ]
One preserved example sold around 1953 in Strouss-Hirshbergs for 69 cents; the box advertised the model as a "Quickie-Kit". Revell, GB added these to the Highway Pioneer offerings in similar packaging to other US offering at that time. These five were later marketed by Heller as Cadet series and eventually were adapted with new tires in Germany.
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