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  2. Survey methodology - Wikipedia

    en.wikipedia.org/wiki/Survey_methodology

    Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

  3. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    A common method is to "research backwards" in building a questionnaire by first determining the information sought (i.e., Brand A is more/less preferred by x% of the sample vs. Brand B, and y% vs. Brand C), then being certain to ask all the needed questions to obtain the metrics for the report. Unneeded questions should be avoided, as they are ...

  4. Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Questionnaire

    A basic questionnaire in Thai. A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions.

  5. Survey sampling - Wikipedia

    en.wikipedia.org/wiki/Survey_sampling

    Bias in surveys is undesirable, but often unavoidable. The major types of bias that may occur in the sampling process are: Non-response bias: When individuals or households selected in the survey sample cannot or will not complete the survey there is the potential for bias to result from this non-response.

  6. Validity (statistics) - Wikipedia

    en.wikipedia.org/wiki/Validity_(statistics)

    Statistical conclusion validity is the degree to which conclusions about the relationship among variables based on the data are correct or 'reasonable'. This began as being solely about whether the statistical conclusion about the relationship of the variables was correct, but now there is a movement towards moving to 'reasonable' conclusions ...

  7. Social Support Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Social_Support_Questionnaire

    The questionnaire is designed so that each question has a two-part answer. The first part asks the interviewee to list up to nine people available to provide support that meet the criteria stated in the question.

  8. Cognitive Failures Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Cognitive_Failures...

    The Cognitive Failures Questionnaire (CFQ) is a self-report inventory of cognitive slippage in the form of failures in everyday actions, perceptions and attention, and memory. [1] It was developed by Donald Broadbent and others in 1982 at the University of Oxford 's Department of Experimental Psychology.

  9. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    Each questionnaire or observation form is inspected, or edited, and, if necessary, corrected. Number or letter codes are assigned to represent each response to each question in the questionnaire. The data from the questionnaires are transcribed or key-punched on to magnetic tapes, or disks or inputted directly into the computer.