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Drink mixers are the non-alcoholic ingredients in mixed drinks and cocktails. Mixers dilute the drink, lowering the alcohol by volume in the drink. They change, enhance, or add new flavors to a drink. They may make the drink sweeter, more sour, or more savory. Some mixers change the texture or consistency of the drink, making it thicker or more ...
SelvaRey Rum is a premium U.S.-based rum brand, co-owned by Bruno Mars, [1] whose aged, single estate White, Chocolate, Coconut, and Owner's Reserve Rums are distilled in Pesé, Panama, by Master Blender Francisco 'Don Pancho' Fernandez in antique copper column stills.
Pernod Ricard's Havana Club is the fifth-largest rum brand in the world, with almost 4 million cases sold in 2012–2013. [26] It is sold in over 120 countries. [ 9 ] Its strongest markets include France, and Germany, where marketing plays off the brand's distribution in East Germany during the Cold War. [ 27 ]
Diageo launched the global distribution of the Bastos Ribeiro-produced Oronoco Rum in 2005. It was advertised as the "first ever super-premium white rum made from fresh cut Brazilian mountain cane". [2] Diageo discontinued the distribution of the brand in 2010. [3]
Rum display in a liquor store (United States, 2009) Government House rum, manufactured by the Virgin Islands Company distillery in Saint Croix, circa 1941. Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice.
In 1995, Travellers passed standards set for vodka by the U. S. Bureau of Tobacco, Alcohol & Firearms, clearing the way for its first shipment of 1,600 gallons of Cane Juice Vodka to the U. S. for sale in 39 states. A year later, Travellers captured two awards at the Annual Rum Tasting contest, the only company of the 131 who entered to win in ...