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The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [3] Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow-up slogan, "Join the people who've joined the Army.'
Mottoes are used by both military branches and smaller units. While some mottoes are official, others are unofficial. [1]: 68–69 Some appear on unit patches, such as the U.S. Army's distinctive unit insignia. [2] The use of mottoes is as old as the U.S. military itself.
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Military Unit Mottos: Sri Lanka •Sri Lanka Armoured Corps:Whither the fates call •Sri Lanka Artillery:On the Way to Justice and Glory •Sri Lanka Engineers: "Ubique" Latin – (Everywhere) •Sri Lanka Signals Corps:Swift and Sure •Sri Lanka Light Infantry: "Ich Dien" German – (I serve) •Sri Lanka Sinha Regiment:Swift and Bold ...
The modern recruiting slogan is "the few, the proud, the Marines." [17] The Rifleman's Creed is a similar concept as the motto but offers a more modern look at doctrine. It explains to a recruit the importance of his or her weapon but also emphasizes the moral motivations behind using it. Though the Marines have a lot of mottos and slogans.
Loose lips sink ships is an American English idiom meaning "beware of unguarded talk". The phrase originated on propaganda posters during World War II, with the earliest version using the wording loose lips might sink ships. [3] The phrase was created by the War Advertising Council [4] and used on posters by the United States Office of War ...
The slogan "one weekend a month, two weeks a year" has been most commonly seen by Americans in recruiting ads for the National Guard, especially in the 1970s, 1980s and 1990s. Although the slogan is only sometimes used directly in advertising, as of 2004 it was used to describe the duties of at least some military posts.
This is a list of acronyms, expressions, euphemisms, jargon, military slang, and sayings in common or formerly common use in the United States Marine Corps.Many of the words or phrases have varying levels of acceptance among different units or communities, and some also have varying levels of appropriateness (usually dependent on how senior the user is in rank [clarification needed]).