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Connotation. A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [1]
Loaded language[a] is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes. [1][2][3] Loaded words and phrases have significant emotional implications and involve strongly positive or ...
Emotive conjugation. In rhetoric, emotive or emotional conjugation (also known as Russell's conjugation) [1] is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement.
Pride is defined by Merriam-Webster as "reasonable self-esteem " or "confidence and satisfaction in oneself". [1] Oxford defines it as "the quality of having an excessively high opinion of oneself or one's own importance." [2] Pride may be related to one's own abilities or achievements, positive characteristics of friends or family, or one's ...
Non-English cognates of propaganda as well as some similar non-English terms retain neutral or positive connotations. For example, in official party discourse, xuanchuan is treated as a more neutral or positive term, though it can be used pejoratively through protest or other informal settings within China. [6] [7]: 4–6
Clear counter-examples include words with positive connotations that regularly co-occur with negative words, for example ease, soothe, tackle. [5] In such cases, the words that follow such verbs are probably perceived as negative, but not the verbs themselves. Another debate concerns whether the term semantic/discourse prosody only relates to ...
Acquiescence bias. Acquiescence bias, also known as agreement bias, [1] is a category of response bias common to survey research [2] in which respondents have a tendency to select a positive response option [1][3] or indicate a positive connotation disproportionately more frequently. [2][4][5] Respondents do so without considering the content ...
A thumbs-up (left) and a thumbs-down (right) A thumb signal, usually described as a thumbs-up or thumbs-down, is a common hand gesture achieved by a closed fist held with the thumb extended upward or downward, respectively. The thumbs-up gesture is associated with positivity, approval, achievement, satisfaction and solidarity, while the thumbs ...