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CBS Sports unveiled a new graphics package during Super Bowl LV, as part of a wider rebranding of the CBS Sports division to comply with the network's new corporate identity (including extensive use of the CBS eye and its component shapes as a visual motif).
Explore images of NFL on CBS's motion graphics package in this interactive gallery.
All 3 currently used graphics made their debut during a Super Bowl, as opposed to during Week 1 of the NFL regular season. CBS during Super Bowl 50 (2016), NBC during Super Bowl 52 (2018), and FOX during Super Bowl 54 (2020). Why would a network change the graphics at the END of a season?
One graphic that had everyone excited showed the most playoff wins by a quarterback-coach duo, which included Tom Brady and Bill Belichick (30), Terry Bradshaw and Chuck Noll (14) and Andy Reid...
We obviously have the usual CBS, NBC, and Fox knock-offs but also have some creativity within some of these designs. Note: for Arizona and Seattle, the scoreboards are from 2021 as they did not have a local game air on NFL Network as they had nationally televised home games.
The basis for the new sports design package is the CBS eye logo, which creates the primary device in which branding and team elements can appear. “Our focus for the redesign at the Super Bowl...
Super Bowl LVIII to Feature New Production Elements Including Record Number of 4K Zoom Extraction Cameras, “Doink” Cameras, and Cutting-Edge Augmented Reality Graphic Elements. 165 Total Cameras to be Deployed Across CBS Broadcast, Nickelodeon Telecast & THE NFL TODAY.
CBS will debut their brand new graphics in the Super Bowl. They've had their current package since 2016. It will be disappointing to see it go because I like it, but Fox has always had better graphics anyways.
One of the recent annual traditions of television networks airing the Super Bowl is to debut a new graphics package that will be used the following season for NFL games. This year, CBS...
Our team also laid out a new logo package, which includes seven logo options for all 32 teams – from 2D to 3D, outlined animations and more. CBS Sports nabbed an Outstanding Live Graphic Design nomination for its 2016 NFL on CBS shows.