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Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
All links on Wikipedia use the nofollow attribute on external links. Google and all major search engines disregard such links when calculating link popularity. Certain Wikipedia pages, including all unreviewed new articles , use the noindex robots meta tag value to prevent search engine indexing.
[b] Instead, include appropriate external links in an "External links" section at the end of the article, and in the appropriate location within an infobox, if applicable. Links in the "External links" section should be kept to a minimum. A lack of external links or a small number of external links is not a reason to add external links.
An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. [1] [2] It is the opposite of an external link, a link that directs a user to content that is outside its domain. Hyperlinks are considered either "external" or "internal" depending on their target or ...
External links and references are two important elements of Wikipedia that newcomers sometimes find trouble with. This page is designed to cover only the technical aspects of linking and referencing; it is essential that editors also familiarize themselves with Wikipedia:External links, Wikipedia:Reliable sources and Wikipedia:Citing sources, as well as Wikipedia's various other policies ...