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The book consists of general concepts interspersed with examples. The argument starts with the presumption that advertising is less effective than it has been, and that the only way now to gain attention in a market is to not only market a product in a remarkable manner, but also to have a remarkable product to market.
Financial Times Business Book of the Year Award is an annual award given to the best business book of the year as determined by the Financial Times. It aims to find the book that has "the most compelling and enjoyable insight into modern business issues". [1] The award was established in 2005 and is worth £30,000.
Business portal; Built to Last: Successful Habits of Visionary Companies by James C. Collins and Jerry I. Porras; Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All by James C. Collins; Great at Work: How Top Performers Do Less, Work Better, and Achieve More by Morten T. Hansen; The Halo Effect
The book is said to be "one of the most influential business books of our era". [2] The authors identified two primary objectives for the research published in the book: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so that they can influence management”.
The Partners (book) Pay Without Performance; The Peter Principle; The Peter Pyramid; Portfolios of the Poor; Post-Capitalist Society; The Power of Unreasonable People; Pratica della mercatura; The Predators' Ball; Principles (book) Private Label Strategy; Profit from the Core; Public Speaking and Influencing Men in Business
Amabile's most recent discoveries appear in her book, The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work. [2] Published in August 2011 by Harvard Business Review Press, the book is co-authored with Amabile’s husband and collaborator, Steven Kramer, Ph.D.