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Aftershave is a product applied to skin after shaving. Traditionally, it is an alcohol-based liquid (splash), but it can be a lotion, gel, or even a paste. It often contains an antiseptic agent such as denatured alcohol, stearate citrate or witch hazel to prevent infection of cuts, as well as to act as an astringent to reduce skin irritation.
The blade had to be stropped before each shave and after a time needed to be honed by a cutler. [8] Gillette's invention was inspired by his mentor at Crown Cork & Seal Company, William Painter, who had invented the Crown cork. Painter encouraged Gillette to come up with something that, like the Crown cork, could be thrown away once used. [9] [10]
Brut – deodorant, after shave, shower gel; Brylcreem – hair-styling products for men; Camay – beauty soap; Caress – soap; Citra – women's hand and body lotion, beauty soap, and scrubs (Indonesia, Thailand, Malaysia and the Middle East)
Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant; Head & Shoulders shampoo; Olay personal and beauty products; Oral-B oral hygiene products; Pampers & Pampers Kandoo and Luvs disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand. [5]
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9 ] [ 11 ] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.
Gillette shared a new ad on Facebook with the caption “Whenever, wherever, however it happens”, where a father is seen tenderly teaching his transgender son how to shave.