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In 2006, Boeing was evaluating a successor for the Boeing 737 in the 100–200 seat market within the Boeing Yellowstone Project as the Y1. [7] In 2008, ILFC's Steven Udvar-Hazy told Boeing to develop a midrange 787 derivative, between the 787-8 and 787-3 and industry consultant Richard Aboulafia observed it would be a good replacement for the Boeing 767-300ER. [8]
Major US airline stocks have soared in recent months as Wall Street grows more bullish on increased revenue from route expansions and growing demand for premium travel.. Delta and United stocks ...
The Global Industry Classification Standard (GICS) is an industry taxonomy developed in 1999 by MSCI and Standard & Poor's (S&P) for use by the global financial community. The GICS structure consists of 11 sectors, 25 industry groups, 74 industries and 163 sub-industries [ 1 ] into which S&P has categorized all major public companies .
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
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The New Midsize Airplane would have been sized between the 757 (front) and 767 (rear) in the middle of the market. The New Midsize Airplane (NMA), or New Midsize Aircraft, [1] (culturally referred to as the Boeing 797) [2] is a concept airliner proposed by Boeing to fill the middle of the market segment.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2] The S-T-P framework implements ...
Gogo TV will enable airlines to deliver live television content to passengers own Wi-Fi enabled device. Channel options will be customized by the airline so it will allow passengers to watch popular networks in their country or region. The service currently will only be available to airlines that select Gogo's 2Ku technology.