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In 2006, Boeing was evaluating a successor for the Boeing 737 in the 100–200 seat market within the Boeing Yellowstone Project as the Y1. [7] In 2008, ILFC's Steven Udvar-Hazy told Boeing to develop a midrange 787 derivative, between the 787-8 and 787-3 and industry consultant Richard Aboulafia observed it would be a good replacement for the Boeing 767-300ER. [8]
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
A 2009 merger with Northwest Airlines added to the fleet. By early April 2010, 437 of 540 aircraft in the combined domestic fleet offered Wi-Fi, with remaining installations expected by summer 2010. [43] Virgin America became the first airline with fleetwide in-flight Internet access, in March 2009. [39]
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The American airline industry has suffered significantly as a result of the terrorist attacks of September 11. The attacks of September 11 dramatically decreased consumer confidence in the airline industry. The airline industry lost more than $330 million each day within the first week of the attack, totaling losses between $1 and $2 billion.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2] The S-T-P framework implements ...
Airline Reporter is an airline industry news blog that provides industry-wide news to readers who are interested in the airline and travel industry itself. [1] Owned and operated by David Parker Brown, with writers located around the world and syndication with Reuters, [2] it has been referenced by CNN, [3] CNBC, NPR, Marker Place, FOX, AOL, Huffington Post, Forbes, APEX magazine, USA Today ...
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