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  2. VALS - Wikipedia

    en.wikipedia.org/wiki/VALS

    VALS (Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

  3. Skilled through alternative routes - Wikipedia

    en.wikipedia.org/wiki/Skilled_through...

    STARs have gained skills through a variety of routes other than the four-year college degree, often including community college, workforce training, bootcamps, certificate programs, military service or on-the-job learning. Research from December 2020 indicates that 30 million STARs have the skills to earn 70 percent more than their current ...

  4. Socioeconomic mobility in the United States - Wikipedia

    en.wikipedia.org/wiki/Socioeconomic_mobility_in...

    Illustration from a 1916 advertisement for a vocational school in the back of a US magazine. Education has been seen as a key to socioeconomic mobility, and the advertisement appealed to Americans' belief in the possibility of self-betterment as well as threatening the consequences of downward mobility in the great income inequality existing during the Industrial Revolution.

  5. Most companies have turned to skills-based hiring, but there ...

    www.aol.com/finance/most-companies-turned-skills...

    For the harder and more specific skills, employers are ready to pony up for training; 30% said they added new employee training and development programs in the past year.

  6. Social mobility - Wikipedia

    en.wikipedia.org/wiki/Social_mobility

    Social capital includes resources one achieves based on group membership, networks of influence, relationships and support from other people. [13] Cultural capital is any advantage a person has that gives them a higher status in society, such as education, skills, or any other form of knowledge. Usually, people with all three types of capital ...

  7. Racial pay gap in the United States - Wikipedia

    en.wikipedia.org/wiki/Racial_pay_gap_in_the...

    Income by race and ethnicity and Asian American groups 2024 (Household and Per Capita) Wages from the labor market are the primary source of income for most families in America, [6] and income is a socio-demographic status indicator that is important in understanding the building of wealth. [7]

  8. Multicultural marketing - Wikipedia

    en.wikipedia.org/wiki/Multicultural_marketing

    It has been proven that consumers make purchasing decisions based on social, personal, cultural and physiological factors. (Kotler, Burton, Deans, Brown, & Armstrong, 2013). [ 5 ] Once these factors are recognized and the marketer knows what factors entice a multicultural consumer to purchase, strategies can be executed to appeal to the market ...

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