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Until the issuing of Clothing Coupon books for 1942-43, consumers were to surrender unused margarine coupons from their food ration coupon book when buying clothing. [44] Initially people were allocated 66 points for clothing per year; in 1942, this was cut to 48, in 1943 to 36, and in 1945–1946 to 24.
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According to dress historian Jayne Shrimpton: "Committed to ensuring the fair distribution of scarce but essential resources, namely food, clothing, and furniture, the government introduced a comprehensive rationing scheme based on allocation of coupons - a system deriving, ironically, from the German rationing plan devised in November 1930." [4]
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
Determined to get her dream dress, Elizabeth, who was just a princess at the time, saved up clothing coupons in order to pay for the gown, MSNBC reported on the air Thursday.
Regardless of whether you're looking for furniture, luggage, clothing or fragrances, Macy's has it all on sale today. Quick Overview. Vanity Fair Full-Figure Bra. $50. See at Macy's.