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Promise: [32] launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested clove oil." [38] P/S: a Vietnamese brand of toothpaste and toothbrush. However, in 2012, they made 3 actions called "P/S 123". Rembrandt toothpaste: a brand of toothpaste that has built its brand on the promise of whitening.
Ultra Brite is an American brand of toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Marketed as a whitening toothpaste, its active ingredients are baking soda, hydrogen peroxide and sodium monofluorophosphate. Colgate-Palmolive introduced Ultra Brite toothpaste in 1967.
Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. [1] [2] The brand is marketed worldwide by Unilever [3] and licensed since 2003 [4] [5] to Church & Dwight for the North American market.
Pepsodent is an American brand of toothpaste with the minty flavor that is derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in the North American market to Church & Dwight. [1]
Baking soda is a safe, low abrasive, and effective stain removal and tooth whitening toothpaste. [43] Tooth whitening toothpaste that have excessive abrasivity are harmful to dental tissue, therefore baking soda is a desirable alternative. [43] To date, clinical studies on baking soda report that there have been no reported adverse effects. [43]
Most toothpaste products have a shelf life of about two years, after which the fluoride and antibacterial properties may become less effective. [citation needed] While expired toothpaste is generally safe to use, regulatory bodies like the FDA require expiration dates on fluoride-containing toothpaste to ensure optimal effectiveness. [citation ...