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Unobtrusive research (or unobtrusive measures) is a method of data collection used primarily in the social sciences. The term unobtrusive measures was first coined by Webb, Campbell, Schwartz, & Sechrest in a 1966 book titled Unobtrusive Measures: Nonreactive Research in the Social Sciences . [ 1 ]
Associations related to Communication Studies were founded or expanded during the 1950s. The National Society for the Study of Communication (NSSC) was founded in 1950 to encourage scholars to pursue communication research as a social science. [18] This Association launched the Journal of Communication in the same year as its founding. Like ...
Download as PDF; Printable version; In other projects ... This category includes scholars in the interdisciplinary field of communication studies and related ...
Framing theory and frame analysis is a broad theoretical approach that has been used in communication studies, news (Johnson-Cartee, 1995), politics, and social movements among other applications. "Framing is the process by which a communication source, such as a news organization, defines and constructs a political issue or public controversy ...
As a follow-up, another study, the "Nacirema" (American spelled backwards) study was conducted that contrasted the speech of Teamsterville with that of the average American. [2] The typical Nacirema speech is a "generalized U.S. conversation that is carried at the public level and at the interpersonal level in face-to-face interaction."
Primary, alternate, contingency and emergency (PACE) is a methodology used to build a communication plan. [1] The method requires the author to determine the different stakeholders or parties that need to communicate and then determine, if possible, the best four, different, redundant forms of communication between each of those parties ...
A common solution to reactivity is unobtrusive research that can replace or augment reactive research. Unobtrusive research refers to methods in which the researchers are able to obtain information without interfering in the research itself. Results gathered from unobtrusive methods tend to have very high test-retest reliability. [8]
The lacuna model is a tool for unlocking culture differences or missing "gaps" in text (in the further meaning). The lacuna model was established as a theory by Jurij Sorokin and Irina Markovina (Russia), further developed by Astrid Ertelt-Vieth and Hartmut Schröder (Germany) and practical research tested in ethnopsycholinguistics (Igor Panasiuk 2000 and 2005), Russian studies (Vladimir ...