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Unobtrusive research (or unobtrusive measures) is a method of data collection used primarily in the social sciences. The term unobtrusive measures was first coined by Webb, Campbell, Schwartz, & Sechrest in a 1966 book titled Unobtrusive Measures: Nonreactive Research in the Social Sciences . [ 1 ]
The lacuna model is a tool for unlocking culture differences or missing "gaps" in text (in the further meaning). The lacuna model was established as a theory by Jurij Sorokin and Irina Markovina (Russia), further developed by Astrid Ertelt-Vieth and Hartmut Schröder (Germany) and practical research tested in ethnopsycholinguistics (Igor Panasiuk 2000 and 2005), Russian studies (Vladimir ...
Associations related to Communication Studies were founded or expanded during the 1950s. The National Society for the Study of Communication (NSSC) was founded in 1950 to encourage scholars to pursue communication research as a social science. [18] This Association launched the Journal of Communication in the same year as its founding. Like ...
Primary, alternate, contingency and emergency (PACE) is a methodology used to build a communication plan. [1] The method requires the author to determine the different stakeholders or parties that need to communicate and then determine, if possible, the best four, different, redundant forms of communication between each of those parties ...
The problem of communication was already discussed in Ancient Greece but the field of communication studies only developed into a separate research discipline in the middle of the 20th century. All early models were linear transmission models, like Lasswell's model , the Shannon–Weaver model , Gerbner's model, and Berlo's model .
[16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10] In the early reception, the term "Lasswell's formula" was commonly used instead by scholars interested in describing and classifying acts of communication.
A common solution to reactivity is unobtrusive research that can replace or augment reactive research. Unobtrusive research refers to methods in which the researchers are able to obtain information without interfering in the research itself. Results gathered from unobtrusive methods tend to have very high test-retest reliability. [8]
In communication theory, the Allen curve is a graphical representation that reveals the exponential drop in frequency of communication between engineers as the distance between them increases. It was discovered by Massachusetts Institute of Technology Professor Thomas J. Allen in the late 1970s.