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Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.. The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.
In 2022, the company awarded $5,000 to five sweepstakes entrants who posted an Instagram photo of themselves eating cereal for breakfast with the hashtag #KelloggsCerealforDinnerEntry.
Kellogg has been promoting cereal-for-dinner since 2022 when it launched a contest encouraging consumers to "give chicken the night off." Still, numerous media outlets jumped on Pilnick's comments ...
WK Kellogg CEO Gary Pilnick’s cost-saving suggestion of eating cereal for dinner sparks backlash from consumers who are feeling the strain of grocery prices. ... he’s eating at 5 star ...
Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in La Jolla in 1984, [citation needed] the company became a subsidiary of Kellogg's in 2000, and produces about 100 products sold in the U.S. and Canada.
OPINION: Kellogg's CEO Gary Pilnick's tone-deaf suggestion that cash-strapped families eat cereal for dinner is just the latest example of how America treats families struggling with food insecurity.
Jewish immigrant communities of Eastern European origin ate oatmeal cereal called krupnik, made with milk only when it was available. Workers carried packed lunches of bagels, knish, and herring to work. [7] Today, restaurants in Chicago's Greektown serve typical dishes like gyros and cheese saganaki. [14]
WK Kellogg CEO Gary Pilnick’s cost-saving suggestion of eating cereal for dinner has yet to win over consumers who are feeling the strain of grocery prices.