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A family-owned business for over 125 years, the company is organized into three business units: Bata, Bata Industrials (safety shoes) and AW Lab (sports style). Bata is a portfolio company with more than 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, sprint, Weinbrenner, Sandak, and Toughees.
Bata Shoes was founded in 1894 by Tomáš Baťa in Zlín (then Austro-Hungarian Empire, today the Czech Republic). [3] After the plea of a Tilbury clergyman to alleviate unemployment during the Great Depression [4] and in part to overcome customs tariffs on foreign products, [3] construction began in 1932 on the Bata shoe factory in East Tilbury.
In the 1960s and 1970s, the Bata white canvas sneaker/running shoe was iconic in the third world, representing between 60% and 80% of the shoe production in the countries where it operated. In Asia and South America, the company focused on everyday affordable shoe production, leaving for Europe the high-quality, high-price shoes.
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After the 1932 death of his half-brother Tomáš, who had founded the company, Jan Antonin became the head of Bata Corporation which had been converted to a joint stock company, Baťa a.s., a year prior, [citation needed] and was based in Zlín. At the time, the organization employed 16,560 workers that maintained 1,645 shops and 25 enterprises.
He successfully expanded into new markets throughout Asia, the Middle East, Africa, and Latin America. Under his leadership, the Bata Shoe Organization had unprecedented growth. It became the world's largest manufacturer and marketer of footwear selling over 300 million pairs of shoes each year and employing over 80,000 people. [citation needed]
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