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The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [2] Coastal tourism, encompassing beach and diving activities, constitutes 25% of the Philippines' tourism revenue, serving as its primary income source in the sector. [3]
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A Philippine Tourism Commission was created under the unified Trade and Tourism Department to oversee the growth of the tourism industry as a source of economic benefit for the country. In 1973, President Ferdinand Marcos created a new cabinet-level Department of Tourism (DOT) by splitting the Department of Trade and Tourism into two separate ...
The Tourism Infrastructure and Enterprise Zone Authority (TIEZA), formerly the Philippine Tourism Authority (Filipino: Pangasiwaang Pilipino sa Turismo), is an agency of the Philippine national government under the Department of Tourism responsible for implementing policies and programs of the department pertaining to the development, promotion, and supervision of tourism projects in the ...
The DOT made a target of 7.4 million tourist arrivals to the Philippines in 2018. The target was not met, with only 7.1 million arrivals recorded. The DOT however remarked that the figure is already the "highest ever" in the Philippine tourism industry compared to records in the previous years.
The Secretary of Tourism (Filipino: Kalihim ng Turismo) in the Philippines is the head of the country's Department of Tourism and is a member of the president's Cabinet. [ 1 ] The current secretary is Christina Frasco , who assumed office on June 30, 2022.
Bernadette Fatima Tecson Romulo-Puyat (born May 14, 1971 [citation needed]) is a Filipino government official, economist, and academic who served as the Secretary of Tourism [1] under the Duterte administration from May 2018 to June 2022, heading the Philippines' tourism industry through the disruptions caused by the COVID-19 pandemic in the Philippines.
The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [ 6 ] The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of numerous foreign tourist destinations, including those from Brazil, Indonesia, Switzerland, Thailand, and ...