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In the television industry, a lower third is a graphic overlay placed in the title-safe lower area of the screen, though not necessarily the entire lower third of it, as the name suggests. [1] In its simplest form, a lower third can just be text overlaying the video. Frequently this text is white with a drop shadow to make the words easier to ...
An example of a television news ticker, at the very bottom of the screen. News ticker on a building in Sydney, Australia. A news ticker (sometimes called a crawler, crawl, slide, zipper, ticker tape, or chyron) is a horizontal or vertical (depending on a language's writing system) text-based display either in the form of a graphic that typically resides in the lower third of the screen space ...
Often, television stations will wish to re-invent their style or "on air look" – this is where the broadcast designer's skills are called upon to design lower third digital on-screen graphics (DOG or BUG) and motion graphics. Another industry which is reliant on a designer's skill is the television commercial advertising market.
The layouts used differ between television stations and countries, and information displayed may include things such as main news topics and headlines within the lower third, channel logos, a news ticker, a time clock, and in some cases weather and information in the economic and financial fields.
Lower third, text in the lower third of a TV news display; Chyron Corporation, making chyrons; See also. Cheiron Studios, a music studio in Sweden; Chiron ...
The ratio between the width and the height of the picture. In NTSC television sets, this is 4:3; in widescreen (ATSC) sets, 16:9. Sometimes it is printed decimally as 1.33:1 for 4:3 and 1.78:1 for 16:9. Aston (primarily UK) A synonym for lower thirds, the graphics on the bottom part of a television screen. An on-screen overlaid graphic, usually ...
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