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Bulova's "Accutron" watches, first sold in October 1960, [30] use a 360 Hz tuning fork instead of a balance wheel as the timekeeping element. [31] The inventor, Max Hetzel, was born in Basel, Switzerland, and joined the Bulova Watch Company in 1950. [31]
The watches could be produced by a subsidiary of their own in Switzerland or they could assemble the watches domestically. [2] The first Wittnauer's watch line was crafted starting from 1880, but the Wittnauer brand was formally established 1888 when Wittnauer took over Eugene Robert’s company and renamed it the "A. Wittnauer Company". [3]
Bulova failed to successfully market the newer quartz watch. Quartz watches were battery-powered and used a vibrating quartz crystal instead of an internal tuning fork, like the Accutron. [2] This gave the quartz watches greater timing accuracy. [2] The Bulova Watch Company began to lose money in the 1970s. The company reported a loss in 1975. [2]
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