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Swedish advertisement for toiletries (c. 1905/06)Personal care products can be categorized according to their function and area of application. These are cleansing products, hair care products, oral care products, sun care products, skin hydrating products, feminine care products, hair removal products, nail care products, eye care products and anal hygiene products.
Zest is an American brand of soap and body wash owned by Sodalis USA (formerly High Ridge Brands) for the United States, Canada, and Puerto Rico and by Unilever for the rest of the world. It was initially introduced by Procter & Gamble in 1955 [ 1 ] with the slogan "For the first time in your life, feel really clean."
The brand was developed in 1960 by the Albion Group. [1] In the late 1980s the business was acquired by Smith and Nephew.In June 2000, Smith and Nephew divested its consumer products division; a management buyout, led by CEO Geoff Percy and Finance Director Peter Hatherly, for £140m resulted in the formation of Accantia, owner of the Simple brand.
Lever 2000 soap; Lifebuoy – rubbing alcohol (Philippines)/soap; Liril - soap (India) Living Proof – Prestige Hair Care Brand; Linic – dandruff shampoo (Portugal) Love Beauty & Planet – vegan hair and body care; Lux – women's soap, shower gel, and lotions (Caress in the United States) Master – men's facial wash and cleanser (Philippines)
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Coast is an American brand of deodorant soap and body wash owned by Soldalis USA (formerly High Ridge Brands Company). It was originally introduced by Procter & Gamble in 1976. Its marketing catchphrase is "The Eye Opener!" Originally a bar soap, the company also began to produce body wash in 2003. [1]