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  2. Branding - Wikipedia

    en.wikipedia.org/wiki/Branding

    Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted Brand management , the application of marketing techniques to a specific product, product line, or brand Employer branding , the application of brand management to recruitment marketing and internal brand engagement

  3. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

  4. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Used widely in the United Kingdom as it is the dominant brand. [175] PowerPoint: Slide show presentation program: Microsoft [181] Pritt Stick Glue stick: Henkel: A newspaper article by the Daily Mirror (on 27 March 2010) treated the brand as a generic name, [182] another example of use is by The Guardian on its 16 June 2007 article. [183] Putt ...

  5. Employer branding - Wikipedia

    en.wikipedia.org/wiki/Employer_branding

    In other words, employer brand management addresses the reality of the employment experience and not simply its presentation. By doing so it supports both external recruitment of the right kind of talent sought by an organization to achieve its goals, and the subsequent desire for effective employee engagement and employee retention. [citation ...

  6. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

  7. Brand language - Wikipedia

    en.wikipedia.org/wiki/Brand_language

    Brand language is a part of verbal brand identity, includes naming of both corporation and the products they sell as well as taglines, idiosyncratic wording choices, and tone. [ 3 ] [ 4 ] Another benefit of developing a brand language is the ability for a corporation or product to be recognizable across international borders, while other ...

  8. Category:Types of branding - Wikipedia

    en.wikipedia.org/wiki/Category:Types_of_branding

    Symbol-intensive brand; U. Umbrella brand; W. White-label product This page was last edited on 23 April 2023, at 15:07 (UTC). Text is available under the Creative ...

  9. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]