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Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. [1] LBS can be used in a variety of contexts, such as health, indoor object search, [2] entertainment, [3] work, personal life, etc. [4] Commonly used examples of location-based services include navigation software, social networking ...
Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing, [1]" is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.
Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices .
An online locator service (also known as location finder, store finder, or store locator, or similar) is a feature found on websites of businesses with multiple locations that allows visitors to the site to find locations of the business within proximity of an address or postal code or within a selected region.
The variety of supporting services offered is known as the service type. At one end of the spectrum, self-service operators offer few basic support services. At the other end of the spectrum, full-service operators offer a broad range of highly personalised customer services to augment the retail experience. [7]
1.Store locators. Utilizing the location-based feedback, the nearest store location can be found rapidly by retail clients. 2.Proximity-based marketing. Companies can deliver advertisements merely to individuals in the same geographical location. Location-based services send advertisements prospective customers of the area who may truly take ...
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A geofence can be dynamically generated (as in a radius around a point location) or match a predefined set of boundaries (such as school zones or neighborhood boundaries). The use of a geofence is called geofencing, and one example of use involves a location-aware device of a location-based service (LBS) user entering or exiting a geofence ...