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Blue Mountain grew quickly by allowing visitors to create greetings for others to use. Blue Mountain further expanded when Microsoft promoted its service on its free Hotmail service. This affiliation ceased and Blue Mountain sued Microsoft in Nov 1998 for putting email card announcements from it and other E-card companies in the junk folder of ...
In its online sector in 2001, American Greeting purchased the Egreetings Network shares that Gibson did not already own. [6] In January 2002, the company purchased Blue Mountain Arts (BlueMountain.com) from Excite@Home with Excite to buy ads on American Greeting websites and Blue Mountain would continue providing ecards for Excite. [10]
Schutz and Blue Mountain Arts came to wider attention with the founding, in 1996, of the bluemountain.com website. One of the earliest experiments with the electronic greeting card medium, the site was widely adopted by web users. In 1999, the dot-com venture Excite@Home bought bluemountain.com in a deal valued at $780 million. [6]
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