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Lego Samsonite license agreement ends; Lego USA established in Brookfield, Connecticut. 1973: Lego USA moves to its present-day location in Enfield, Connecticut. All Lego products are placed under one logo, a red square with the word, Lego, in white bordered by black and yellow. Lego first sells toys to Hungary. Lego Portugal is established.
The three-acre (12,000 m 2) park attracted 625,000 visitors in its first year alone. During the next 20 years, the theme park grew to more than eight times its original size and eventually averaged close to a million paying visitors per year. Sales of Lego sets reached more than eighteen million units in 1968. In 1969 the Duplo system was ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
"Lego" is commonly used as a mass noun ("some Lego") or, in American English, as a countable noun with plural "Legos", to refer to the bricks themselves, [83] but as is common for trademarks, Lego group insists on the name being used as an adjective when referring to a product (as in "LEGO bricks").
First half-year sales were driven by double-digit growth across all geographical regions and strong product innovation on themes such as Lego Ninjago, Lego Elves and Lego Creator. [ 24 ] The Lego Group announced on 4 September 2017 its intention to cut 1,400 jobs following reduced revenue and profit in the first half of the year, the first ...
Lego Harry Potter (stylized as LEGO Harry Potter) is a Lego theme based on the film series of the same name and the eponymous novels by British author J. K. Rowling.It is licensed from Warner Bros. Lego models of important scenes, vehicles and characters were made for the first six films and all of the published books.
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The LEGO pneumatics components were first introduced in 1984, and have featured in a variety of LEGO Technic and LEGO Educational (DACTA) products. [10] Lego pneumatic components include air pumps, pneumatic cylinders, pneumatic tubing, three-way valves, and air tanks. [11] As of 2024, 34 Lego Technic sets that contain pneumatics have been ...